Captured over one week in mid-summer 2025 we shot Trek’s newest gravel bikes in own backyard AKA the Driftless Region of Wisconsin and Minnesota.

From initial concepting, location research, wardrobe, ADing the shoot and finally building out the campaign deliverables I was tasked with wearing a variety of hats to bring this project to life. The end results being a wealth of motion and still assets and a successful launch of the Checkpoint+ later that summer.