Sober(ish)

Packaging Design, Illustration, Color

Sober(ish) was in need of packaging design support for the launch of their newest shots product. The product needed to be easily shoppable and also work with their already established jewel-toned VIS ID. The shrink-wrapped bottle design brought to market included delicious color for each new flavor that felt right at home amongst their product line and also introduced new minimalist icons, adding some elevated fun to the mix.